Biography
From the attention economy to the consciousness economy — I bridge the gap between AI policymakers and the people who build and use it every day.
I advise the European Commission on AI Inclusion & Ethics. I work with builders to create technology with positive impact — ethical by design, not by accident.
Human Literacy + AI Literacy. Understanding how we function and how technology works is the strategic edge of our era.
Founder. Researcher. Speaker, advisor and mentor. 15 years in adtech taught me that human behaviour was never the soft part.
Now I'm building ELEVATE — and bringing the human side into every layer of AI transformation.
Let's build that future together.
Sessions
- AI For TomorrowSpeaker
Workshop 6 - The Human Side of AI Transformation
Tuesday 22 September, 13:30 – 14:50Workshop Room BEveryone is talking about what AI can do. Nobody is asking what humans need to become. This workshop introduces Human Literacy — the missing half of every AI strategy. Drawing from original research, senior tech leader interviews, and 15 years decoding human behaviour in the attention economy. Because the organizations that win the AI era won't have the best models. They'll have the most human-literate people running them. The future of AI is human.
- AI For TomorrowSpeaker
Debate 2 — Future of Work: Will AI Replace Half of Knowledge Workers by 2030?
Tuesday 22 September, 16:00 – 16:55Auditorium StageTobi Lütke told Shopify managers: don't hire unless you can prove AI can't do the job. Goldman estimated it as a $7-trillion global GDP boost. Wall Street is pricing in the productivity surge. So is this the great unbundling of the knowledge economy — or the latest in a 30-year history of tech-replaces-work predictions that never came true? Two debaters fight it out: one sees a near-future where the white-collar middle is hollowed out, the other sees AI as the most powerful augmentation tool we've ever built, with employment levels intact. 55 minutes, bell-to-bell.
With Magda Kufrej, Anna Thomas, Isabella Loaiza, Larissa Dorothea Murmann, Javier Rayón, Alfonso Bustos