Biography
Magda Kufrej, founder of Work Ally, is a career strategist, coach, trainer, and speaker who helps professionals redesign their careers in the age of AI.
She has trained over 3,500 participants and coached hundreds of individuals navigating career pivots across industries and geographies. Her approach combines practical tools, strategic thinking, and a strong belief that people should take agency over their careers — not leave them to chance.
Magda is also a Lead Career Curriculum Trainer at the Climatebase Fellowship, a program recognized by Forbes, where she supports professionals transitioning into climate and impact-driven roles.
Her work focuses on helping people understand their strengths and long-term direction, adapt to a changing job market, and make confident, future-proof career decisions.
Session
- AI For TomorrowModerator
Debate 2 - Future of Work: Will AI Replace Half of Knowledge Workers by 2030?
Tuesday 22 September, 16:00 – 16:55Auditorium StageTobi Lütke told Shopify managers: don't hire unless you can prove AI can't do the job. Goldman called it a $7-trillion labor shift. Wall Street is pricing in the productivity surge. So is this the great unbundling of the knowledge economy — or the latest in a 30-year history of tech-replaces-work predictions that never came true? Two debaters fight it out: one sees a near-future where the white-collar middle is hollowed out, the other sees AI as the most powerful augmentation tool we've ever built, with employment levels intact. 55 minutes, bell-to-bell.
With Anna Thomas, Anna Via