Biography
Magda Kufrej, founder of Work Ally, is a career strategist, coach, trainer, and speaker who helps professionals redesign their careers in the age of AI.
She has trained over 3,500 participants and coached hundreds of individuals navigating career pivots across industries and geographies. Her approach combines practical tools, strategic thinking, and a strong belief that people should take agency over their careers — not leave them to chance.
Magda is also a Lead Career Curriculum Trainer at the Climatebase Fellowship, a program recognized by Forbes, where she supports professionals transitioning into climate and impact-driven roles.
Her work focuses on helping people understand their strengths and long-term direction, adapt to a changing job market, and make confident, future-proof career decisions.
Sessions
- AI For TomorrowModerator
Debate 2 — Future of Work: Will AI Replace Half of Knowledge Workers by 2030?
Tuesday 22 September, 16:00 – 16:55Auditorium StageTobi Lütke told Shopify managers: don't hire unless you can prove AI can't do the job. Goldman estimated it as a $7-trillion global GDP boost. Wall Street is pricing in the productivity surge. So is this the great unbundling of the knowledge economy — or the latest in a 30-year history of tech-replaces-work predictions that never came true? Two debaters fight it out: one sees a near-future where the white-collar middle is hollowed out, the other sees AI as the most powerful augmentation tool we've ever built, with employment levels intact. 55 minutes, bell-to-bell.
With Anna Thomas, Isabella Loaiza, Larissa Dorothea Murmann, Javier Rayón, Alfonso Bustos, Roberta Scrofani
- AI For TomorrowSpeaker
Demo 30 - Automated, Augmented or Resilient? A Live AI Task Audit
Wednesday 23 September, 16:30 – 16:55Demo RoomAI doesn't replace jobs in one go. It takes over tasks, one by one. In Europe, 53% of jobs are already exposed to AI, and many will transform. The most useful way to see where your job is heading is to look at what actually fills your week, not your job title. In this live demo, you'll use a vibecoded app to map your top tasks against what AI can already do. Five quick questions per task will show you which tasks are exposed to automation, which AI will likely augment, and which stay resilient because they depend on your unique human premium. Come and reflect on your professional future before the summit ends!