Biography
Alfonso Bustos, Ph.D., is a psychologist, researcher, and executive specialised in artificial intelligence adoption, learning transformation, and organisational capability development.
Throughout his career, he has led international initiatives in digital transformation, AI Literacy, artificial intelligence adoption, and reskilling across global organisations in Europe and Latin America.
In recent years, he has driven AI Awareness, AI Literacy, and AI Adoption programmes for thousands of professionals, combining capability building, work redesign, governance, communities of practice, and adoption measurement. His work focuses particularly on how to move from individual experimentation with AI to distributed, responsible organisational adoption connected to processes, decision-making, and each organisation’s specific knowledge.
He is a professor at the Barcelona School of Management, Pompeu Fabra University, a member of the Harvard Business Review Advisory Council, and the author of more than one hundred academic publications and specialised chapters on learning, technology, and organisational transformation.
Session
- AI For TomorrowSpeaker
Debate 2 — Future of Work: Will AI Replace Half of Knowledge Workers by 2030?
Tuesday 22 September, 16:00 – 16:55Auditorium StageTobi Lütke told Shopify managers: don't hire unless you can prove AI can't do the job. Goldman estimated it as a $7-trillion global GDP boost. Wall Street is pricing in the productivity surge. So is this the great unbundling of the knowledge economy — or the latest in a 30-year history of tech-replaces-work predictions that never came true? Two debaters fight it out: one sees a near-future where the white-collar middle is hollowed out, the other sees AI as the most powerful augmentation tool we've ever built, with employment levels intact. 55 minutes, bell-to-bell.
With Magda Kufrej, Anna Thomas, Isabella Loaiza, Larissa Dorothea Murmann, Javier Rayón, Roberta Scrofani