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Larissa Dorothea Murmann

Larissa Dorothea Murmann

VP Global People Function & Global Change Leader Salesforce Transformation
Werfen
LinkedIn Profile

Biography

Larissa Murmann is Vice President of Global Commercial People Function at Werfen, a Barcelona-based global diagnostics and medtech company. She joined Werfen in January 2026 after more than 15 years at Unilever, where she served as Digital Chief HR Officer for Unilever International.

Her work focuses on digital and AI-driven HR transformation, culture change, leadership development, and workforce upskilling. She has completed executive programmes including the Chief Data, Analytics and AI Officer Programme at the National University of Singapore and AI Implications and Business Strategy at MIT Sloan, and she actively speaks on responsible AI adoption in HR and human–machine collaboration.

Her profile is especially relevant for sessions on AI in HR, workforce transformation, digital leadership, AI-ready organisations, and how large multinationals are redesigning people strategy and culture for an AI-first environment.

Session

  • DebateAI For TomorrowSpeaker

    Debate 2 — Future of Work: Will AI Replace Half of Knowledge Workers by 2030?

    Tuesday 22 September, 16:00 – 16:55Auditorium Stage

    Tobi Lütke told Shopify managers: don't hire unless you can prove AI can't do the job. Goldman estimated it as a $7-trillion global GDP boost. Wall Street is pricing in the productivity surge. So is this the great unbundling of the knowledge economy — or the latest in a 30-year history of tech-replaces-work predictions that never came true? Two debaters fight it out: one sees a near-future where the white-collar middle is hollowed out, the other sees AI as the most powerful augmentation tool we've ever built, with employment levels intact. 55 minutes, bell-to-bell.

    With Magda Kufrej, Anna Thomas, Anna Via, Isabella Loaiza, Javier Rayón, Alfonso Bustos

AI
SUMMIT BCN

Europe's most experiential AI event. 22-23 September 2026 at WTC Barcelona, during AI Week.

Also known as AISB. Follow the 2026 edition at #AISB26.

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