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Natalia Olson-Urtecho

Natalia Olson-Urtecho

Strategic Advisor
Plug & Play Repscan IDEADED
LinkedIn Profile

Biography

A serial entrepreneur with more than 20 years of experience working with international, regional and local entities in the U.S., Latin America, Europe and Asia. She is the ScaleUp Advisor at Repscan, IDEADED & Plug and Play and has professional experience in operations, venture capital, digital transformation, cybersecurity, blockchain, smart cities, finance, government contracting, international diplomacy, commercialisation of technologies, environmental planning, sustainable building, land use, mobility, public engagement and infrastructure development. Former Advisor on innovation & Competitiveness at the White House & US Congress and SBA Administrator.

Sessions

  • PanelAI For TomorrowModerator

    Panel 6 - Physical AI: Humanoids, Robot Fleets & Europe's Hardware Gap

    Tuesday 22 September, 14:00 – 14:40Panel Stage

    Physical AI is 2026's breakout story: humanoids leaving the lab, LLM-driven robot fleets, and a hardware race Europe is losing to China. Can the EU build, not just regulate?

    With Arno Strotgen, Carl Strathearn, Gabriel Mesquida Masana, Carina Kaeser

  • PanelAI For GoodModerator

    Panel 13 - Energy Resilience & AI Climate Adaptation

    Wednesday 23 September, 11:30 – 12:10Panel Stage

    Two very different things get called climate AI: predicting and pricing risk, and keeping physical systems running when the weather breaks them. This panel holds both and stays honest about which is which. What hazard models can actually forecast at asset level, what insurers and investors will underwrite on the back of it, and what happens when AI's own compute becomes one of the fastest growing loads on the same grid everyone is trying to protect.

    With Alejandro Martí, Rocío Alcocer, Jean-Charles Prabonneau

  • PanelAI FoundationsModerator

    Panel 17 - AI vs AI: Deepfakes, Detection & the Trust Gap

    Wednesday 23 September, 14:45 – 15:25Panel Stage

    Deepfakes and automated attacks are getting cheaper faster than defences are catching up. What detection can actually catch today, what it takes to prove an AI system can be trusted, and how far a supervisory authority can reach. Fighting AI with AI, from the detection lab to the audit.

    With Quentin Cozette, Xavier Valero, Paula López Otero, Roberta Schmid

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Thank you for joining AI Summit Barcelona on 22-23 September 2026 at WTC Barcelona, during AI Week.

Also known as AISB. Revisit the 2026 edition at #AISB26.

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