Use Case 4 - Efficiency? Not only. A new way of working and delivering value to customers
Ecoembes and NTT DATA share what happened when an efficiency programme turned into a change in how teams actually work. Starting from a familiar goal — do the same things faster — the first results forced a rethink of the development model, team structures and the business–technology relationship, built on SPECs, spec-driven and test-driven development, and AI. The freed capacity raised a harder question: what becomes possible that wasn't viable before? A real-world account of simplifying and personalising customer interactions, and the scaling challenges — measurement, security, governance, model cost, architecture.



