Biography
Eduard Truñó is a Director at NTT DATA with more than 20 years of experience in technology consulting. He works with clients to define and execute IT strategies that balance transformation, efficiency and business continuity, bringing an end-to-end perspective to technology services. As the lead executive for the Ecoembes account, he is directly supporting the transformation of its teams and development model, working within a partnership focused on converting new AI capabilities into measurable efficiency and, progressively, greater business and customer value.
Session
- AI For TodaySpeaker
Use Case 4 - Efficiency? Not only. A new way of working and delivering value to customers
Tuesday 22 September, 15:30 – 15:55Main StageEcoembes and NTT DATA share what happened when an efficiency programme turned into a change in how teams actually work. Starting from a familiar goal — do the same things faster — the first results forced a rethink of the development model, team structures and the business–technology relationship, built on SPECs, spec-driven and test-driven development, and AI. The freed capacity raised a harder question: what becomes possible that wasn't viable before? A real-world account of simplifying and personalising customer interactions, and the scaling challenges — measurement, security, governance, model cost, architecture.