Biography
Olga Sargsyan leads the artificial intelligence function at Zitro, where she is responsible for driving the company’s AI strategy and implementation. Her work focuses on exploring how AI can support innovation, improve business processes, and create new opportunities within the gaming and technology sector.
She brings a product and technology perspective to AI adoption, helping translate emerging capabilities into practical applications for a global gaming company. Her role sits at the intersection of artificial intelligence, digital transformation, product development, and business innovation.
Her perspective is especially relevant for audiences interested in AI adoption, gaming technology, product innovation, and the practical implementation of artificial intelligence in established companies.
Session
- AI For BuildersSpeaker
Panel 10 - Place Your Bets: AI in Gaming, Gambling & Live Entertainment
Tuesday 22 September, 17:00 – 17:40Panel StageGambling, gaming, streaming, live events. AI is rewriting the entire entertainment stack, from iGaming algorithms predicting the next bet, to recommendation engines deciding what 200 million people watch tonight, to computer vision changing how a live show feels. It is one of AI's biggest and fastest-moving commercial playgrounds. Operators and builders on what is genuinely running in production today, where personalisation stops paying and starts costing trust, and whether Europe can build the next generation of entertainment with AI at the core.
With Xavier Simó, Alejandro Mowszet, Maurice Schulmann, Roberto Villani