Maurice Schulmann
Biography
Maurice Schulmann is Chief Transformation, Technology, Data & AI Officer at Groupe Partouche, one of Europe's largest casino and leisure groups, where he has spent twenty years. He started in operations, built and led marketing and communication, then moved into strategy and general management. He is also Délégué Général of the group and co-founder of Partouche Multiverse.
His work is about reinventing what going to a casino means, combining the heritage of a family group of more than fifty years with the ambitions of tomorrow's entertainment. His current focus is customer experience across physical and digital casinos, innovation in new entertainment formats, and modernising a sector going through deep regulatory and technological change.
A graduate of Sciences Po Paris, he argues that the best transformations come from people who know their industry from the inside, its codes and its roots.
Session
- AI For BuildersSpeaker
Panel 10 - Place Your Bets: AI in Gaming, Gambling & Live Entertainment
Tuesday 22 September, 17:00 – 17:40Panel StageGambling, gaming, streaming, live events. AI is rewriting the entire entertainment stack, from iGaming algorithms predicting the next bet, to recommendation engines deciding what 200 million people watch tonight, to computer vision changing how a live show feels. It is one of AI's biggest and fastest-moving commercial playgrounds. Operators and builders on what is genuinely running in production today, where personalisation stops paying and starts costing trust, and whether Europe can build the next generation of entertainment with AI at the core.
With Xavier Simó, Alejandro Mowszet, Olga Sargsyan, Roberto Villani