Biography
Jacob Zangel is the founder of Flourish with AI, where he helps non-technical B2B founders, marketers and creators get real business results from AI through gamified challenges, content and live experiences. Based in Berlin, he works as a growth marketing consultant with both Fortune 500 companies and startups.
He brings an enablement perspective rather than a technical one, focused on the gap between AI's promise and what non-technical operators can actually put to work. His format leans on hands-on, playful learning experiences rather than theory, on the premise that adoption follows practice.
His perspective is especially relevant for audiences interested in practical AI adoption, growth marketing, and how non-technical teams build confidence and capability with AI tools.
Session
- AI For BuildersSpeaker
Workshop 3 - Why and how to build a personal brand on LinkedIn with AI, the right way (one of the few moats left)
Tuesday 22 September, 11:30 – 12:50Workshop Room AAI made building things easy. So, what's actually left to compete on? This session argues it's brand, trust, and human relationships. Three things AI can't clone from a screenshot, and all three take time to build. Google's Zero Moment of Truth research points to 7 hours and 11 touch points before someone trusts you enough to buy. In this session, we break down what that looks like in B2B today, and we zoom in on LinkedIn specifically. Give AI the right context, and it can actually help you build brand, trust, and relationships. Skip that step and you get slop. We'll build the context live, on stage, with a volunteer from the audience. One person, their real business. Jacob Zangel and Charlie Hills dig into who they are, what they stand for, their ICP, and what actually sets them apart from the competition. Only once that's on the table does AI get involved in helping them create content for LinkedIn. We might even create a post (or two), live. You leave knowing what you need to feed AI so it can actually help you, instead of handing you slop. ⚠️ Important! Who is this for? B2B founders, execs, marketers, and builders already posting on LinkedIn consistently, at least once or twice a week over the past few months. You want to see how Charlie Hills grew a following of 250K+ on LinkedIn, 70K newsletter subscribers, and over 100M organic lifetime impressions. We'll show you all the different parts of his LinkedIn AI OS, and demonstrate live how some of the core parts actually work. If you're not posting yet, or not posting consistently, this session won't be the best use of your time. What you'll walk away with: → The few moats left in B2B, and why building a personal brand is the one you can start on Monday → The 2026 B2B buying math: why "88 touches across 10 stakeholders" replaced the old advice to just be everywhere, and what that means for your content plan → The context that makes AI useful, not slop: watch us pull it out of a volunteer live, ICP, positioning, differentiation, before we start creating any content with AI
With Charlie Hills