Biography
The bottleneck used to be production. Now anyone can generate unlimited copy, code, and content.
The bottleneck now is knowing what you actually think.
When everyone has the same models, perspective is the only thing left to compete on. But a perspective that stays in your head doesn't compound. It has to become media: a voice, a series, a body of work that people trust and machines cite.
That's what I build.
I'm Brazilian, based in Barcelona. I've been a marketer my whole career, through brand work, community, events, and music. Right now that looks like: building content operations for companies like Inditex, IBM, Zapier, and Optimizely. Teaching AI agent-building at Opal University. Hosting Sobremesa(tech), a dinner series on AI and philosophy. Filming build videos.
It sounds unrelated until you notice it's all the same job: figure out what you believe, turn it into media, let it travel.
Session
- AI For BuildersModerator
Panel 11 - Creativity at Machine Speed: GenAI in Film, Media & Design
Wednesday 23 September, 10:00 – 10:40Panel StageVideo models broke through — now what? Leaders from film, broadcast and design on hybrid AI workflows, creator compensation, and where human craft still wins.