Biography
Cristina Cantero is AI & Data Strategy Manager at WPP, working within the group's Enterprise Solutions/Creative practice in Spain (The Cocktail). She has spent over a decade across data strategy, growth, and digital operations, including a role as Digital Strategy, Growth & Operations Director at Alqua, where she doubled year-over-year revenue and scaled the team from 3 to 40 people. Her background also spans product management and digital marketing leadership earlier in her career.
She brings an operator's perspective on how data and AI translate into commercial growth, having advised investors on acquisitions of digital companies and driven technology and process change inside scaling organisations. Her profile is particularly relevant to conversations about data-driven growth strategy, AI adoption inside marketing and enterprise organisations, and building data operations as companies scale.
Her perspective is especially relevant for audiences interested in AI-driven marketing transformation, data strategy, and enterprise growth operations.
Session
- AI For BuildersSpeaker
Workshop 13 - From Design to Live Campaign: Marketing Automation Rebuilt Around AI Agents
Wednesday 23 September, 11:30 – 12:50Workshop Room AMarketing automation has a production bottleneck. Turning a design into an inbox-proof email takes days of specialist work. Wiring it into the platform (personalization, data extensions, automations, journeys) takes days more. Every campaign pays that tax again. We rebuilt that workflow around AI agents, and we'll show the whole thing running: a Figma design goes in, production-grade email-safe HTML comes out, validated across real inboxes, and the email, the AMPscript personalization, the Data Extensions, the Automations and the Journey get built inside the marketing platform. The specialist stays in command throughout, setting the intent and approving at gates the agents cannot pass on their own. Full autonomy is not the goal. In a discipline where a bad send is irreversible, it shouldn't be. Orchestration is. Then we hand the controls to the room: ask for a change, and we run it live." Requirements: No requirements. No laptop, no setup, no accounts. This is a demo-led session, not a build-along. The workflow runs on our own repository and against live client platforms, so we can't hand out the environment, and building the full pipeline live would eat well past our slot. What you get instead is the complete workflow end to end, plus a live segment where you call the changes and we operate the system in front of you. No technical background required.