Biography
David Sanchez Serrano is a CDP Consultant & Data Analyst at WPP, focused on first-party data infrastructure and customer data platforms for enterprise clients. A Physics graduate from the University of Granada, he built his data career delivering large-scale first-party data transformation projects, including a CDP implementation for RIU that was shortlisted for The Drum Awards in both the Digital Transformation and Game-Changing Technology categories.
He brings a hands-on, technical perspective on how first-party data actually gets structured, activated, and put to work inside marketing organisations \u2014 grounded in delivery rather than theory. His work sits at the intersection of data engineering and marketing technology, with particular depth in CDP architecture and first-party data strategy for large, multi-market brands.
His perspective is especially relevant for audiences interested in customer data platforms, first-party data strategy, and the technical realities of activating data at enterprise scale.