Biography
Antoine Heftler has built a 20-year career at the intersection of operational management, B2B marketing strategy, and AI integration. Having worked at Ogilvy (Paris, Bangalore, Bucharest), TietoEvry (Stockholm), and as an Operating Partner with PE/VC funds (Marlin, Verdane), he has led international teams and supported scale-ups across Europe and Asia.
Today, Antoine focuses on two converging shifts: the erosion of traditional acquisition models in the face of conversational AI engines, and the organizational transformation driven by AI. As co-founder of ResonanceMetrics — a Generative Engine Optimization (GEO) platform — and strategic partner at Ardelys.ai, he helps marketing, sales, and general management teams structure their visibility in AI-generated responses and embed AI into their value chain.
Lean Six Sigma certified, trained at IIM Bangalore and in AI ethics at Lund University, he advises CEOs, CMOs, CROs, and investment funds.
Session
- AI For BuildersSpeaker
Panel 16 - The New Gatekeepers: Brand Visibility in the Age of AI Search
Wednesday 23 September, 14:00 – 14:40Panel StageZero-click search is here: customers ask AI, not Google. How GEO is replacing SEO, what happens to your website when agents do the browsing, and who wins when LLMs decide what gets seen.