Biography
Senior Market Research Manager at Semrush with 14+ years at the company. I lead Semrush's enterprise MCP pilot program and specialize in AI search intelligence, AEO/GEO, competitive intelligence, and the intersection of generative AI and digital marketing. I speak at 50+ conferences annually across 15+ countries in English, Spanish, and Russian, with media features in CNBC, Bloomberg, and Fox News. My research focuses on four pillars: Search-to-AI Migration, Zero-Click Economy, Global AI Adoption Patterns, and Predictive Commerce.