Biography
Alan Záruba is Chief Digital Content Officer at Livesport, with a long background in creative direction, graphic design and art direction, and digital media leadership. He has spent years shaping large-scale content and news experiences, combining strong visual thinking with operational responsibility for digital products.
He brings a valuable perspective on how content, design, and digital platforms evolve in an AI-driven environment, especially where audience experience and media workflows matter. His profile is particularly relevant for conversations about the future of content creation, digital storytelling, and AI’s impact on media organizations.
He is well suited to audiences exploring how AI is changing media, content operations, and the way digital experiences are created and delivered. His background makes him a relevant voice for discussions about the future of content creation and the role of creative leadership in large digital organizations.
Session
- AI For TodaySpeaker
Use Case 16 - Beyond the bot ... what makes a voice agent worth talking to
Wednesday 23 September, 17:30 – 17:55Main StageMost voice agents are built to be useful. Very few are built to be good to talk to. There's a difference and it matters more than we think. In this talk, we map the spectrum of what AI voice conversations can actually be. I draw on three real experiments from my own world: a Second Brain agent designed to surface knowledge in a 10-minute walk, a Carl Jung-inspired philosophical companion built on ElevenLabs, exploring what depth and genuine curiosity feel like in a machine; and a real-world onboarding case that tested what happens when voice agents meet high-stakes human moments. Together, these cases build a framework for thinking about conversation quality not just accuracy or speed, but presence, specificity, and the feeling that something actually understood you.
With Anna Bohonek