Biography
Alan Záruba is Chief Digital Content Officer at Livesport, with a long background in creative direction, graphic design and art direction, and digital media leadership. He has spent years shaping large-scale content and news experiences, combining strong visual thinking with operational responsibility for digital products.
He brings a valuable perspective on how content, design, and digital platforms evolve in an AI-driven environment, especially where audience experience and media workflows matter. His profile is particularly relevant for conversations about the future of content creation, digital storytelling, and AI’s impact on media organizations.
He is well suited to audiences exploring how AI is changing media, content operations, and the way digital experiences are created and delivered. His background makes him a relevant voice for discussions about the future of content creation and the role of creative leadership in large digital organizations.
Session
- AI For TodaySpeaker
Use Case 16 - AI doesn't scale content. It scales identity.
Wednesday 23 September, 17:30 – 17:55Main StageMost teams treat an AI avatar as a production decision: a faster, cheaper way to make video. Livesport built one with Fameplay anyway, and found out it wasn't that at all. AILA now delivers sports content across multiple languages and markets for FlashScore. Alan will share what the automation actually bought Livesport, and why that number matters less than everyone assumes. Anna will walk through what happens once a character gets cast: a decision that turns out to be permanent, and that carries consequences no one planned for, including the discovery that audiences who know an anchor isn't real form a relationship with her anyway. This isn't a talk about tools. It's about what happens to a brand once its voice starts talking back, and why the identity behind it might be the only thing left that can't be copied.
With Anna Bohonek