Biography
Anna Bohonek, Business Lead at Fameplay, sits at the front line of the AI revolution in voice and video and she's turned that experience into a very practical obsession.
That obsession? What it actually means to have a great conversation with a voice agent. Not just functional. Not just fast. But genuinely good the kind that leaves you feeling heard, helped, and maybe even a little surprised.
Anna has spent the last year exploring the frontier of AI voice companions: what makes them click, what makes them fall flat, and why the bar for "good enough" is quietly being raised by people who don't even realize it yet.
On stage, she brings warmth, honesty, and zero tolerance for buzzwords to one of the most human questions in tech right now what does it take for a machine to truly connect and stand out?
Session
- AI For TodaySpeaker
Use Case 16 - AI doesn't scale content. It scales identity.
Wednesday 23 September, 17:30 – 17:55Main StageMost teams treat an AI avatar as a production decision: a faster, cheaper way to make video. Livesport built one with Fameplay anyway, and found out it wasn't that at all. AILA now delivers sports content across multiple languages and markets for FlashScore. Alan will share what the automation actually bought Livesport, and why that number matters less than everyone assumes. Anna will walk through what happens once a character gets cast: a decision that turns out to be permanent, and that carries consequences no one planned for, including the discovery that audiences who know an anchor isn't real form a relationship with her anyway. This isn't a talk about tools. It's about what happens to a brand once its voice starts talking back, and why the identity behind it might be the only thing left that can't be copied.
With Alan Záruba