Keynote 17 - Prismic
What happens to the value of a website, a product, or even a song, when generating another version becomes almost effortless? Sadek Drobi (Founder & CEO, Prismic) follows that question from an AI music experiment into the way Prismic is building products and autonomous loops. The answer is not to generate more stuff, but to define what must survive every regeneration: your intent, opinions, goals and understanding of your community. Companies that capture these with enough depth won’t just keep pace with the models, they’ll evolve alongside them.

