Biography
Sadek Drobi is Founder & CEO of Prismic, a headless CMS and content platform that helps marketing and product teams build and scale on-brand websites and digital experiences. He has been building developer tools and content infrastructure for more than 15 years. Prismic is used by thousands of companies and developers worldwide to manage content, design systems, and multi-site architectures, often in combination with modern front-end frameworks and composable stacks. Sadek’s work sits at the intersection of content operations, developer experience, and the infrastructure that supports large-scale digital products. His profile is especially relevant for sessions on content infrastructure, headless CMS, composable architectures, developer tools, and how AI is starting to reshape content creation, editing workflows, and the way teams ship and maintain digital experiences.
Session
- AI For BuildersSpeaker
Keynote 17 - The Infinite Remix
Tuesday 22 September, 13:00 – 13:20Auditorium StageWhat happens to the value of a website, a product, or even a song, when generating another version becomes almost effortless? Sadek Drobi (Founder & CEO, Prismic) follows that question from an AI music experiment into the way Prismic is building products and autonomous loops. The answer is not to generate more stuff, but to define what must survive every regeneration: your intent, opinions, goals and understanding of your community. Companies that capture these with enough depth won’t just keep pace with the models, they’ll evolve alongside them.