Enterprise AI at Barcelona 2026
Where enterprise AI gets practical — real deployment stories from the people who signed off the budgets, handled the integrations, and measured the return. Two days, 22-23 September 2026, at WTC Barcelona.
What enterprise AI actually looks like in 2026
Most companies are past the experiment phase. The problem is no longer whether to adopt AI, it is why so little of it reaches production. Plenty of proofs-of-concept, very few that scaled.
The gap is rarely technical. It is organisational: workflow redesign, governance, executive sponsorship, and increasingly, agentic systems that have to connect to infrastructure that was not built for them. The companies winning at enterprise AI have figured out the boring parts — data pipelines, compliance, change management, and knowing which use cases pay back first.
That is what this event is built around: the part that determines whether your AI investment shows up on a P&L.
Who comes, and why
C-levels & VPs
Come to read where the field is genuinely going — the version where a CTO explains why their agentic rollout worked in customer service and flopped in legal. The AI For Growth and AI For Today tracks are built around decisions, not demos.
AI leads & directors
Come for the specifics: which vendors delivered and which did not, how open models are actually used in regulated industries, what SAP's AI strategy looks like in practice. The AI For Tech track goes deep on architecture at scale.
Founders selling into enterprise
Come for the room. The buyers are here. If you build AI infrastructure, compliance tooling or vertical applications, you will be in the same building as the people you are trying to sell to.
The enterprise speaker lineup
No “to be confirmed” panels. Here is who is already on the programme.
Chema Alonso
Former CDO at Telefónica and founder of ElevenPaths. Speaking on security at the edge of AI deployment — where the attack surface actually sits when you run AI in production.
Eduardo Ordax
Helps large European organisations deploy AI at scale. He knows which enterprise deployments are working right now because his team is inside them.
Howard Wright
Runs NVIDIA Inception — a direct line into how NVIDIA is partnering with European enterprises on AI infrastructure.
Jaime De Mora
Works with the most disruptive companies across Europe on scaling through AI and cloud — from startup AI stacks to how Microsoft itself deploys at enterprise scale.
Shalini Goyal
Two decades in digital transformation, cloud adoption and AI-driven initiatives across large financial institutions. She knows what compliance looks like in reality when you are moving fast.
Florian Kunzke
Drives SAP's AI and agent strategy and advises executive leadership on competitive positioning. When enterprise software and AI strategy collide, he is at the centre of it.
John Abel
Advises European governments and enterprises on AI adoption, digital sovereignty and sustainable software — the public-sector angle most AI events ignore entirely.
Ilyass El Mansouri
Building at the frontier of applied AI, joining the enterprise programme alongside 200+ other speakers.
The tracks that matter for enterprise
Seven tracks run across the two days. These are the ones enterprise decision-makers usually build their agenda around.
AI For Growth
Revenue, scale, go-to-market. How AI drives top-line growth, not just cost savings — with case studies from companies that tied AI spend to revenue outcomes.
AI For Today
Practical deployment. Real implementations, real failures, real lessons — why a project worked or died, and what the team would do differently.
AI For Tech
The engineering underneath: MLOps, multimodal, voice, open models and fine-tuning. What is technically possible now, not in two years.
AI Foundations
The basics, done well. If your organisation is still working out adoption, governance and data readiness, start here.
AI For Good
Responsible AI, regulation, ethics. The EU AI Act is in force — what compliance requires in practice, and how companies build it in without slowing down.
Choosing the right pass for your team
Platinum is the executive pass — if you are sending C-levels or VPs, the private lounge and curated networking are the part that pays back the ticket. Gold is the team pass. Silver gives full access to the floor.
Compare every
Every feature, side by side. Find the pass that fits how you want to experience the summit.
| Features | SILVER TICKET | SILVER TICKET (VEB) | GOLD TICKET | GOLD TICKET (VEB) | PLATINUM TICKET | PLATINUM TICKET (VEB) |
|---|---|---|---|---|---|---|
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| Seaview Food Court | ||||||
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| Priority access to side events | ||||||
| AI Summit Barcelona Startup Pitch accessUpon approval | ||||||
| Networking and hospitality | ||||||
| Event Networking app | ||||||
| Networking zone | ||||||
| Seaview Terrace with catering and DJ | ||||||
| Platinum Lounge with speakers and partners | ||||||
| VIP Inauguration Event | ||||||
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| AI Summit Tote Bag | ||||||
| Exclusive AI Summit Hype Pack | ||||||
Why Barcelona, and why now
Barcelona has become a centre of gravity for European AI. The pieces are here: MareNostrum 5 at the Barcelona Supercomputing Center, the ALIA public language models, a startup ecosystem compounding for a decade, five major universities producing AI talent, and Mobile World Congress keeping global tech companies present in the city.
The timing matters too. The EU AI Act is in force. European enterprises need to comply without losing ground to US and Chinese competitors — a specific kind of conversation that happens more easily in Barcelona than in San Francisco or London.
Read more: Why Barcelona Is Becoming Europe's AI Hub.
Enterprise questions, answered
Is AI Summit Barcelona an enterprise AI event?
Yes. Enterprise adoption is one of its core threads. Seven tracks run across two days, including AI For Growth, AI For Today and AI Foundations — all built around deployment, governance and ROI rather than product demos.
Which enterprise speakers are confirmed for 2026?
Confirmed enterprise speakers include Chema Alonso (Cloudflare), Eduardo Ordax (AWS), Howard Wright (NVIDIA), Jaime De Mora (Microsoft), John Abel (Google Cloud), Shalini Goyal (J.P. Morgan), Florian Kunzke (SAP) and Ilyass El Mansouri (OpenAI), alongside 200+ other speakers.
What tracks are relevant for enterprise attendees?
Seven tracks run across the two days: AI For Tech, AI For Builders, AI Foundations, AI For Good, AI For Today, AI For Tomorrow and AI For Growth. Enterprise decision-makers usually focus on AI For Growth, AI For Today and AI For Good.
Which pass should an enterprise team buy?
Platinum is the executive pass: the private Platinum Lounge with speakers and partners, VIP inauguration, curated networking and priority access to side events. Gold suits teams coming to connect, with hospitality, side events and Startup Pitch access. Silver gives full access to every stage and village.
How much do enterprise tickets cost?
SILVER TICKET from 285 EUR, SILVER TICKET (VEB) from 175 EUR, GOLD TICKET from 515 EUR, GOLD TICKET (VEB) from 325 EUR, PLATINUM TICKET from 1270 EUR, PLATINUM TICKET (VEB) from 990 EUR. Early-bird pricing is active now and ends 17 July 2026. Group rates are available for larger teams.
Where and when does AI Summit Barcelona take place?
The summit runs 22-23 September 2026 at WTC Barcelona, on the waterfront. It anchors AI Week Barcelona, 16-23 September, with 50+ side events across the city.
Is there content on the EU AI Act?
Yes. The AI For Good track covers responsible AI and the EU AI Act: what compliance requires in practice, the timeline, and how companies are building governance in without slowing down.
Prices in EUR, VAT not included. Speaker lineup subject to change.