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Mike Korba

Global Industry Thought Leadership

Positive

Biography

Mike Korba — Global Industry Thought Leadership at Positive, Co-founder of User.com. Marketing automation expert, internet enthusiast and theorist, e-marketing practitioner, and speaker at conferences including WebSummit, Infoshare, SaaStock, and How to Web. He also lectures at universities across Poland. Mike brings experience from advertising agencies, tool providers, and marketing departments. As CCO, he advises strategic User.com customers and works with major brands worldwide to implement data-driven marketing and highly personalized automated communication. He shares his expertise on the podcast martechwelldone.com and through various training sessions.

Session

KeynoteAI For BuildersSpeaker
Keynote 42 - SaaSApocalypse in the era of AI Agent
Wednesday 23 September, 11:40 – 11:55Auditorium Stage
AI agents are rewriting the rules for the entire SaaS industry. Tools we paid monthly subscriptions for can now be recreated by an agent in minutes — and increasingly, users don't want to click through an interface at all; they just want to issue a command. Is this the end of SaaS as we know it? In this talk I'll show why the classic "feature-for-subscription" model is running out of road, and what that means for anyone building software today. I'll speak as a practitioner — drawing on lessons from running my own SaaS products — about shifting our thinking from "ship more features" to "build value an agent can't replicate." A central theme will be sovereignty: in a world where your product talks to AI agents and your data flows through models you don't own, who actually controls the customer relationship, the data, and the value? I'll argue that digital and data sovereignty become the real moat — the thing that separates companies that get commoditized by agents from those that own their future. You'll leave with a concrete map: which business models are most exposed, where new opportunities are opening up, and how to prepare your product today for a world where the first user of your app is an AI agent, not a human.

Biography

Session

KeynoteAI For BuildersSpeaker

Keynote 42 - SaaSApocalypse in the era of AI Agent

Wednesday 23 September, 11:40 – 11:55Auditorium Stage

AI agents are rewriting the rules for the entire SaaS industry. Tools we paid monthly subscriptions for can now be recreated by an agent in minutes — and increasingly, users don't want to click through an interface at all; they just want to issue a command. Is this the end of SaaS as we know it? In this talk I'll show why the classic "feature-for-subscription" model is running out of road, and what that means for anyone building software today. I'll speak as a practitioner — drawing on lessons from running my own SaaS products — about shifting our thinking from "ship more features" to "build value an agent can't replicate." A central theme will be sovereignty: in a world where your product talks to AI agents and your data flows through models you don't own, who actually controls the customer relationship, the data, and the value? I'll argue that digital and data sovereignty become the real moat — the thing that separates companies that get commoditized by agents from those that own their future. You'll leave with a concrete map: which business models are most exposed, where new opportunities are opening up, and how to prepare your product today for a world where the first user of your app is an AI agent, not a human.

Mike Korba

Biography

Session

Keynote 42 - SaaSApocalypse in the era of AI Agent

Stay in the loop

Mike Korba

Biography

Session

Keynote 42 - SaaSApocalypse in the era of AI Agent

Stay in the loop