maria Velasco Laprea
Biography
I'm a philosopher by training and an AI developer and marketing strategist by trade a combination that shapes how I build. I hold a degree in Philosophy and a Master's in Marketing & Digital Business, and I've spent my career at the intersection of technology, ethics, and business strategy.
I co-founded GenIAI Agents, where we build custom AI Employees for real estate agencies and property management firms, and I developed Wabee, a SaaS platform that helps property managers automate operations. My background spans paid media, SEO, automation, and branding, but philosophy grounds everything I do: it's what pushes me to ask not just what AI can automate, but why it should, and who it serves.
For me, building AI products isn't just a technical challenge it's a human one. I care as much about the ethical implications of automation as I do about the campaigns that bring it to life.
Session
- AI For BuildersSpeaker
Demo 31 - The Best AI Opportunities Might Be in the Industries Nobody Wants to Build For.
Wednesday 23 September, 17:00 – 17:25Demo RoomWhat if the biggest AI opportunities aren’t in the most crowded markets, but in the industries technology has overlooked for years? We’ll share how we went from building AI automations for property management companies to uncovering deeper pain points in a sector still heavily reliant on legacy software, fragmented tools and manual processes. That insight led us to build Wabee, an AI-native SaaS platform designed from the ground up for property and community management. We’ll show how AI became part of the entire journey — from researching the market and challenging our assumptions with Claude to using Claude Code to turn the idea into a working MVP and iterate at a speed that would have been difficult for a small team just a few years ago. Through a live demo of Wabee, we’ll share what AI helped us accelerate, where human expertise was still essential, and what we learned when the product met real users. More than a Wabee story, this session is about how founders can use AI not only to build faster, but to uncover overlooked markets and turn real industry pain into new product opportunities.
With Cecilia Oxandabarat