Biography
Marcos Rodríguez is Partner and Head of Global Clients at SDG Group, a global consulting firm specialising in data, analytics and artificial intelligence with over 2,000 employees across Europe, North America and the Middle East. Based in Barcelona and an IESE Business School alumnus, he has built his career as a data and analytics specialist leading consulting teams and client transformation programmes.
He brings a consultant's perspective on why enterprise AI so often fails to deliver return, arguing that adoption depends less on the technology than on three things together: use cases genuinely aligned to business objectives, a sound data architecture, and change management focused on people rather than tools. He is a regular voice at industry gatherings on AI strategy for C-level audiences.
His perspective is especially relevant for audiences interested in enterprise AI strategy, data-driven transformation, and the organisational change required to move AI from pilot to production.