Biography
Luiner “Lui” Ávila is a Strategic Account Executive at Amazon Web Services (AWS), supporting startups and enterprise organisations across Iberia to use cloud technology for growth, transformation and innovation. With more than eight years in cloud and enterprise software, he has closed over €10M in total contract value, won 15+ enterprise customers, and specialises in consultative, value-led selling with C-level stakeholders.
At Ai Summit Barcelona, Lui can bring a commercial and ecosystem perspective on how startups can turn AI ambition into real business value—covering scalable cloud foundations, go-to-market strategy, customer-centric innovation, and the practical path from early experimentation to enterprise adoption.