Biography
I lead AI at BASF, where I move agentic systems and GenAI applications from prototype to production at enterprise scale. Across 10+ years I've spanned finance and accounting through data and AI, and that range is what lets me turn complex AI concepts into scalable, real-world solutions.
I currently serve as the AI for Commerce Lead at BASF. The role focuses on the strategy, the operating model, and the teams that take agentic systems and GenAI applications all the way to production.
I’m a determined problem solver and a people‑first leader passionate about data and AI, and even more committed to building global high‑performing teams working on the implementation of solutions at the edge of what’s possible with modern AI.
Sessions
- AI For TodaySpeaker
Keynote 9 - The Enterprise AI 'No Man's Land': Who Takes the Ground and Who Holds It?
Tuesday 22 September, 11:20 – 11:35Main StageEnterprise AI has an agentic no man's land, the empty ground between what the AI labs and tech vendors ship and how fast enterprises can consume and scale it. Everyone is racing for that ground: vendors push to embed their tech, enterprises pull to stay ahead of rivals, and the CFO wants real bottom line ROI. Why it still takes time to embed AI is complex, but it is no longer the technology alone. It is people. This talk argues the answer already exists. Someone takes the ground. Someone holds it. Who, and how.
With Mark Hill
- AI FoundationsSpeaker
Fireside 5 - AI in Regulated Industries: Booster or Barrier?
Tuesday 22 September, 18:20 – 18:35Auditorium StageRegulated industries are where move fast and break things gets you fired, and both guests live there. Juan Buero puts AI and automation inside BASF, where a wrong output could mean a safety or compliance event. Robin Bradley runs Bigspark, building the AI that banks have to prove, audit and defend to a regulator.
With Mark Hill, Robin Bradley