Biography
I help organisations turn technical complexity into stories people act on — using GenAI.
I work with teams where data is abundant but decisions are slow, trust is fragile, and AI feels promising but unclear. My focus is translating complex data and technology landscapes into clear, actionable narratives that support decision-making.
My background spans data management, marketing, digital analytics, and earlier roles in journalism and PR. This allows me to bridge technical and business worlds, helping senior leaders understand trade-offs, risks, and opportunities.
I use GenAI as a force multiplier: accelerating sense-making, structuring knowledge, and training teams to apply AI responsibly in real business contexts.
Head of Data Management at the British Council. DataIQ Top 100. Regular speaker on AI, storytelling, and decision-making.