Biography
David Masó is a serial entrepreneur and product leader who has built and scaled digital businesses across e-commerce, health, and technology. He co-founded PromoFarma and is now co-founding Avatia, where he is building AI co-workers for the pharma industry to help commercial teams work smarter and scale relationships more effectively.
He brings a strong founder perspective on how AI can become operational infrastructure inside complex industries, especially healthcare and pharma. His background combines execution, strategy, and business-building experience at the intersection of AI, commerce, and regulated markets.
On stage, David would be a compelling speaker for audiences interested in AI transformation in pharma, the future of work, and how to turn AI into practical business leverage rather than abstract hype. David will also demo AI-Coworkers to augment pharma commercial teams
Session
- AI For TodaySpeaker
Demo 10 - Demo of AI co-Workers to augment pharma commercial teams
Tuesday 22 September, 14:30 – 14:55Demo StageAVATIA builds AI co-workers for pharma commercial teams. Pharma spends around 100 billion dollars a year engaging doctors and pharmacists, but human-only models no longer scale. We are building an AI-native agentic layer that helps reps work 10 times faster, increases HCP engagement 5 times, and gives doctors and pharmacists trusted 24/7 access to pharma companies.