Biography
David Lahoz Martín is a Barcelona-based digital marketing and AI consultant with over 20 years of experience across major international agency networks, including BBDO, Publicis, Dentsu, and Omnicom. He is CEO and co-founder of VeriqX, a startup building AI-generated content certification using C2PA standards and blockchain, designed for EU AI Act compliance.
David also delivers corporate training programs covering safe and effective AI adoption, going beyond productivity to address compliance with the EU AI Act and other emerging regulations throughout the AI content creation process. These programs are for marketing and communications teams to navigate regulatory requirements without slowing down their creative workflows. Earlier in his career, he co-founded Interad, the first European digital advertising network (later acquired and rebranded as 24/7 Media Europe), and Naurus, a sustainability-focused consultancy.
He collaborates with several publications, including Anuncios, Programmatic Spain, and Televisión Española, and is recognized as a LinkedIn Top Voice.
Session
- AI For TechSpeaker
Workshop 16 - "Who Owns What AI Made? A Practical Framework for IP, Compliance, and Trust in AI-Driven Creative Work"
Wednesday 23 September, 13:30 – 14:50Workshop Room BEvery AI-generated asset your team produces today carries a question nobody wants to answer under deadline pressure: Who owns it? What does the EU AI Act require? And did the tool you used just quietly claim rights to your client's brief? This talk cuts through the ambiguity. Drawing on real-world implementation experience, David Lahoz Martín walks through a practical framework for protecting intellectual property in AI-assisted work, covering three areas that are usually handled separately and shouldn't be: IP protection and provenance, compliance with the EU AI Act and overlapping privacy regulations, and the often-overlooked terms of service obligations buried in the AI tools themselves. The result is a working framework agencies and brands can apply across every phase of the creative process, from prompt to publish, giving both your company and your clients a defensible answer when someone finally asks the question.