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David Arnoux

David Arnoux

Head of GTM x AI
HeyArnoux
LinkedIn Profile

Biography

​David Arnoux builds GTM engines that run on AI. Fully handed over and owned by the client.

​He has built them inside 20+ B2B and B2C companies, from seed stage to scale-ups, rebuilding how they find and win customers. The result is what he calls a GTM OS, an engine that runs the growth motion end to end.

​Before that he co-founded Growth Tribe, where 47,000 people learned growth and AI skills. Today he also runs GenAI Circle, a community of 427 growth operators putting AI to work. And he embeds GTM Engineers directly inside marketing and sales teams.

Session

  • DemoAI For BuildersSpeaker

    Demo 4 - I Built Autonomous GTM Engines - So Can You.

    Tuesday 22 September, 11:30 – 11:55Demo Stage

    ​Most companies bolt AI onto their old GTM playbook. It never gets them there. ​The modern GTM stack is one engine. Your data and your know-how feed one shared brain, the brain powers the apps your team uses every day, a human checks anything important before it goes out. Chaos in, playbooks out. ​In this live session, David Arnoux walks through how he builds this inside real companies, from B2B software scale-ups to consumer brands. What you'll take away ​What a GTM OS actually is, and why bolting AI onto the old playbook fails, ​The core components of the engine: signals, workflows, agents and reporting in one shared brain, ​How the engine progresses from reactive → proactive → autonomous ​Real builds from both worlds. A €2.5B B2B software company and consumer brands running programmatic SEO at 12,000+ pages ​What it takes to build a GTM OS inside your company in days, not months, and why roughly 80% of each new build carries over to the next.

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SUMMIT BCN

Europe's most experiential AI event. 22-23 September 2026 at WTC Barcelona, during AI Week.

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