Biography
Carla Carvajal leads go-to-market for EMEA at Hilbert, an AI-native growth infrastructure platform for B2C companies backed by a16z and Asylum Ventures. She brings more than 15 years in sales and operations leadership, most recently as Managing Director for Spain at TOUS, where she owned full market P&L, and previously leading operations across Spain and Portugal at Getir. Earlier in her career she built Calzedonia Group's retail network in Brazil from scratch.
She brings an operator's perspective rather than a technologist's, arguing that the AI shift is a business story before it is a technical one and that human judgement and customer intuition are what make it land. At Hilbert she works with customers to uncover new use cases across departments and geographies, feeding what she learns in the field back into product and go-to-market strategy.
Her perspective is especially relevant for audiences interested in AI for consumer growth, data-driven decision-making in retail, and how commercial leaders adopt AI in practice.