Biography
Arvand Modarresi is Managing Partner and Global Consumer Practice Lead at Artefact, a data and AI consulting firm. He leads global Data & AI transformation programmes for consumer brands and retail companies, covering marketing, commercial, operations, and product innovation functions.
He has more than 10 years of experience in data governance, data mesh, and customer-centric, data-driven solutions, with international work across Europe, the US, and South America. He regularly speaks on how AI is reshaping consulting and consumer industries, and has been featured in Artefact’s “The Bridge” series on topics such as data mesh and AI in CPG.
His profile is especially relevant for sessions on AI in consumer goods and retail, Data & AI strategy, data governance and data mesh, marketing and commercial transformation, and the practical journey from AI pilots to measurable ROI in large organisations.
Session
- AI For TodaySpeaker
Keynote 43 - The 10x Enterprise: Scaling AI Platforms for Compound Value
Wednesday 23 September, 12:00 – 12:15Main StageWhile base models advance with every quarterly update, most enterprise AI agents remain trapped in proof-of-concept purgatory. The core bottleneck is no longer intelligence, which can be easily rented off the shelf, but the non-rentable foundation: deep domain context, persistent memory, action rights, continuous evaluation, and real-world agent governance. This infrastructure represents the custom platform layer every organization must own to unlock true enterprise scale. In this session, Arvand breaks down the architectural blueprint for the next-generation AI platform, outlining what to rent, what to build, and precisely where to start to drive compound value.