Xavier Papiol

Xavier Papiol is one of Spain's most prominent voices at the intersection of Artificial Intelligence, marketing, and retail. With over two decades of experience driving digital transformation, he currently serves as Chief Marketing & Digital Officer and Board Member at Conforama Iberia, where he leads Marketing, E-commerce, Marketplace, CRM, and AI strategy across Spain and Portugal.

Recognised as a LinkedIn AI Top Voice 2026, Xavier brings a rare combination of C-suite execution and hands-on AI expertise. Under his leadership, Conforama's e-commerce grew from €1M to over €50M, and the team achieved consecutive record-breaking results — including doubling online sales year-over-year.

Beyond the corporate world, Xavier is the Founder & CEO of AI4ADS, Spain's first AI Automation Agency, helping businesses optimise workflows, automate processes, and scale through intelligent systems. He is also a professor of Artificial Intelligence and Digital Advertising at BIGSEO's prestigious SEM Master programme.

A sought-after speaker on AI, agentic commerce, and the future of retail, Xavier has addressed audiences of 300+ professionals at events such as AI PromptDay Barcelona. His talks bridge cutting-edge research with practical, immediately actionable strategies for marketers, executives, and entrepreneurs.