Biography
Simon Bosch is the owner of WillDom, an AI transformation company.
WillDom takes a single costly process, redesigns it so AI fits inside it, and proves the result against the client's own KPIs in twelve weeks, operating through a talent network of senior LATAM professionals across engineering, design, product and AI.
His work centres on AI governance and FinOps: putting every agent in a company under one budget and one approval rule, routing each task to the cheapest model that can do it, capping spend per team, and logging every agent action so compliance can read the trail.
Born in Buenos Aires and previously in Stockholm, he is now based in Barcelona. Before WillDom: Argentine Rugby Union, Mercado Libre, and a Master's at Hyper Island.
Session
- AI For BuildersSpeaker
Debate 1 — Agents: The Real Platform Shift, or 2026's Most Overhyped Demo?
Tuesday 22 September, 12:00 – 12:55Auditorium StageEvery deck in 2026 says 'agentic.' Most agents still break the moment they touch a real workflow. Side A: agents are the genuine platform shift — the jump from copilots that suggest to systems that actually do the work, and the teams already shipping them in production are pulling ahead. Side B: 'agentic' is this cycle's most oversold demo — brittle, expensive, badly governed, a thin wrapper over the same models we already had. 55 minutes, two builders, one moderator who has actually run agents in prod, and an audience vote before and after.
With Damien Acheson, Maanas Mediratta, Dave Garcia, Barnaba Barcellona