Biography
Sam Jacobs is the Founder & CEO of Pavilion, the leading global community for over 10,000 high-performance go-to-market executives, including CROs, CMOs, CCOs, and Revenue Operations leaders at companies like Salesforce, HubSpot, Stripe, Snowflake, Klaviyo, and Square.
Through Pavilion, Sam helps build elite modern GTM operators by combining tactical peer support, executive education, financial fluency, and AI-powered go-to-market strategy. His work focuses on how leaders can operationalize AI, improve decision-making, and scale efficient growth in an increasingly complex B2B landscape.
Sam also co-hosts the Topline Podcast with AJ Bruno and Asad Zaman, where he explores the future of GTM, leadership, and company building. He is the bestselling author of Kind Folks Finish First, a book on building enduring companies through principled leadership and kindness.