Biography
Sam Jacobs is the Founder & CEO of Pavilion, the leading global community for over 10,000 high-performance go-to-market executives, including CROs, CMOs, CCOs, and Revenue Operations leaders at companies like Salesforce, HubSpot, Stripe, Snowflake, Klaviyo, and Square.
Through Pavilion, Sam helps build elite modern GTM operators by combining tactical peer support, executive education, financial fluency, and AI-powered go-to-market strategy. His work focuses on how leaders can operationalize AI, improve decision-making, and scale efficient growth in an increasingly complex B2B landscape.
Sam also co-hosts the Topline Podcast with AJ Bruno and Asad Zaman, where he explores the future of GTM, leadership, and company building. He is the bestselling author of Kind Folks Finish First, a book on building enduring companies through principled leadership and kindness.
Session
- AI For BuildersSpeaker
Keynote 25 - Gravity Always Wins: Why Profitable Efficient Growth is the Path to Victory, Especially In The Era of AI
Tuesday 22 September, 15:00 – 15:15Auditorium StageA practical session on how founders and GTM leaders can define what “winning” actually looks like in an AI-native world. Sam will break down the milestones, KPIs, and decision points that matter most as companies scale beyond early traction, helping leaders understand where to focus, what signals to trust, and how to make smarter growth decisions in rapidly changing markets.