Biography
Laura Gil Centeno is Chief Data Analytics Officer at Damm, the Barcelona-based beverage group. She leads the company’s data and artificial intelligence strategy, including IAmm, Damm’s AI & Data Transformation Hub, which coordinates data and AI initiatives across the entire organisation.
She has been with Damm for more than a decade, previously leading the company’s digital transformation programme. Under her leadership, Damm has built one of the most ambitious data and AI programmes in the Spanish FMCG sector, with AI projects running across operations, commercial, marketing, and new business development.
Her profile is especially relevant for sessions on AI in FMCG, enterprise data strategy, building internal AI hubs, scaling AI across large organisations, and the intersection of data, AI, and business transformation in traditional industries.