Josep Maria Ribes Bonet
Biography
Josep Maria is the Head of the Artificial Intelligence Observatory at La Salle Campus Barcelona, where is also a member of the Board.
Throughout his career, he has held senior management positions in academia, technology consulting, information systems, operations, quality management, and management control. He has advised several professional associations, trade associations, and business clusters. He currently serves as a board member of the CIO Council of Catalonia.
He holds a degree in Electronics and Telecommunications Engineering, executive development training at IESE, and holds an MBA and an MPM from Ramon Llull University. He has more than 30 years of teaching experience across undergraduate, postgraduate, and in-company education.
Session
- AI For TodayModerator
Fireside 7 — How a Mortgage Broker Becomes an AI Company
Wednesday 23 September, 17:00 – 17:15Auditorium StageWhat happens when artificial intelligence moves from being a supporting technology to becoming a core part of a company’s value proposition? This fireside chat will explore how AI is reshaping the mortgage and real estate sector through the experience of a company undergoing that transformation firsthand. We will examine how AI is changing the way value is created for both homebuyers and financial institutions, and how it improves the customer journey, enable new services for banks, and drive significant gains in internal efficiency. Beyond individual use cases, the session will explore a broader question: when does a company that uses AI actually become an AI company?
With Ricard Garriga