Danica Smith

Danica Smith is a Barcelona-based guest experience strategist, hospitality technology advisor, Executive Mindset & Performance Coach and speaker with fifteen years across hospitality, travel technology, commercial strategy and leadership.

Recognised as a Top 50 Global Hospitality Leader and co-host of Hospitality Daily, ranked the fourth hospitality podcast globally, she works at the intersection of people, technology, mindset and growth.

Alongside her advisory work, Danica coaches hospitality and travel executives and leaders, helping them navigate confidence, overwhelm, change, leadership pressure and the mindset challenges that increasingly sit behind performance.

Her work helps hospitality leaders and technology businesses understand changing guest behaviour and adopt innovation more effectively without losing the human element.

After years advising hospitality tech companies and hotel leaders, she has watched vendors ship — and fail to ship — at close range.