Biography
Pedro Romera López is a Data, Analytics, and AI Executive with a distinctive profile that bridges deep technical expertise and commercial leadership. With over 20 years of hands-on experience across the full data spectrum—from enterprise analytics to production-ready Generative AI—he has successfully guided organizations ranging from startups to large enterprises across Spain and international markets. His professional foundation is built on nearly six years at AWS, where he served in both technical and business development leadership roles across EMEA.
Throughout his career, Pedro has demonstrated a proven ability to build and scale data and AI practices from the ground up. He specializes in defining go-to-market strategies and service offerings with a "production-first" approach, ensuring that AI initiatives move beyond experimentation to deliver tangible business results. His expertise spans the entire lifecycle of AI adoption, including technical scoping, use case analysis, and the development of structured delivery methodologies.
An experienced leader of people and strategy, Pedro has held senior executive positions including Data & AI Director and Chief Revenue Officer. He has a track record of managing large-scale professional services teams and overseeing the development of dozens of specialists. His leadership style combines strategic planning and partner engagement with a core focus on problem-solving and "customer obsession