Our Speakers

Alex Shershebnev is Lead DevRel at Zencoder, where he architects scalable ML/DevOps infrastructure and champions AI-driven developer productivity through coding agents and autonomous systems. With over a decade shaping AI-powered software development, Alex leads teams building production-grade ML pipelines on GCP and Kubernetes, managing infrastructure that scales to hundreds of GPUs while driving down costs and accelerating data scientist workflows. His expertise spans computer vision, MLOps, distributed training, and advanced AI agent architectures including ReAct (Reasoning and Acting) patterns and Model Context Protocol (MCP) for tool integration. Before Zencoder, Alex held pivotal roles at Sanas (ML/DevOps lead), MTS AI (computer vision lead), and ivi.ru (recommender systems), and started his career as a bioinformatician at Genotek and Vavilov Institute of General Genetics analyzing NGS and WGBS/RRBS data. A sought-after international speaker, Alex presents at London Tech Week 2025, Conf42 ML 2025, AI Skills Virtual Conf 2026, and MLConference, delivering hands-on talks on AI coding agents, multi-agent collaboration, and building autonomous systems. He holds a Deep Learning Nanodegree from Udacity and maintains technical certifications in AWS and AI.

Astghik Zakharyan is Europe Manager at Startup Investor Accelerator (SIA), where she accelerates the development of angel investor ecosystems across Europe and North America through learning-by-doing methodologies. Born in Armenia and based in Barcelona, she leads SIA's mission to create balanced startup ecosystems, having trained 700+ angel investors who have collectively deployed $225 million into early-stage companies. Astghik holds a LEINN degree in Entrepreneurial Leadership and Innovation from Mondragon Team Academy and completed Harvard's Investing in Private Equity program. She co-founded ABORA, launching 40+ startup projects across China, Spain, the Netherlands, and the USA, and founded Kendani.com, a sustainable consumption platform. As Regional Manager at Mossy Ventures and a visiting lecturer at IMDBS teaching startup investment, Astghik is a prominent voice in Barcelona's tech ecosystem. She frequently speaks at industry events including DES Digital Enterprise Show and organizes Angels and Beers networking gatherings for investors.

Bala Arjunan Muthiah is Director of Engineering at Lyft, where he leads technical teams building scalable mobility infrastructure, combining deep engineering expertise with people-first leadership. A thoughtful leader dedicated to nurturing individual growth, Bala spent eight years (2011–2019) at SAP SuccessFactors in engineering management, architecting HR technology solutions and scaling global teams. His career began as Senior Software Engineer at Photon (2006–2011), building enterprise software systems. Bala holds two patents: Intelligent Recruiting Tool for Capturing and Storing Candidate Data (2013) and Automated Sourcing and Screening of Candidate Profiles (2013), reflecting his early work in AI-powered talent acquisition. Beyond his corporate role, Bala is a serial advisor and mentor: he co-founded disrpt.io (2019–2021), served on the Board of Advisors for Defy Ventures (2023–2024)—a nonprofit supporting formerly incarcerated entrepreneurs—and mentored startups at SAP.iO (2018–2019) and GrowthMentor. He completed Stanford Continuing Studies' Leadership for Collaborative Success program (2019) and holds certifications in Human-Computer Interaction (Coursera) and Scrum Master (Scrum Alliance). Educated at Anna University (Bachelor of Engineering, Electronics & Communication), Bala's philosophy centers on empowering teams to reach their full potential through trust, mentorship, and adaptive leadership. He speaks internationally on engineering culture, people development, and building high-performing teams in fast-paced tech environments.

Barbara Cresti is Founder and CEO of StratEdge, a boutique advisory firm she launched nine months ago that guides boards and executive teams of midsize enterprises (300+ employees) through responsible AI adoption, digital transformation, and competitive resilience. With 20+ years in the corporate world spanning technology, product innovation, and go-to-market strategy, her most recent corporate role was at Amazon Web Services (AWS), where she led sales strategy and growth for midsize companies across EMEA. At StratEdge, Barbara partners with a data law expert to offer a one-stop-shop model—combining AI literacy training (from fundamentals through deep learning), function-specific use case workshops (supply chain, HR, operations), and board-level governance advisory on AI risks, liabilities, and opportunity framing. A strong advocate of AI sovereignty, she advises European and Swiss organisations on adopting sovereign cloud, video conferencing, and SaaS tools to prevent data leaks to foreign-owned tech platforms. She has spoken publicly on AI sovereignty at the World Summit AI Amsterdam and is a vocal proponent of the "fail stage" concept—sessions where companies share failed AI implementations to accelerate collective learning. Barbara was pre-confirmed as a speaker at AI Summit Barcelona 2026 following a meeting with Adam on February 18 and will block September 22–23 for the event.

Bhavishya Ramchander is the CEO and Co-Founder of Have it SUST, Europe's first AI-powered sustainability verification platform for fashion, driving transparency and traceability in the consumer space. A Forbes 30 Under 30 nominee with over nine years of experience in MarTech, data strategy, and product development, she brings a systems lens to fashion's sustainability challenges. At Nestlé, Bhavishya created the data strategy portfolio for $6.5 billion of global advertising spend, advising on strategy, data modeling, and marketing insights. She co-founded Have it SUST after struggling to verify genuine sustainability claims while shopping for a bridesmaid dress, building a rubric that turns sustainability claims into credible, data-backed stories.

Dr. Carl Strathearn is a Lecturer (Assistant Professor) in Data Science, AI, and Software Engineering at Edinburgh Napier University, and a leading researcher in embodied artificial intelligence and realistic humanoid robotics. His research mission: create assistive social humanoid robots that appear, function, and interact like humans, making state-of-the-art AI accessible to everyone—especially people with health conditions requiring social support. Carl's breakthrough work includes developing a machine learning algorithm for robotic lip sync that generates real-time speech visemes from audio, named one of BBC Science's Top 13 Scientific Moments of 2021. He built Baudi, a fully automated 3D-printed humanoid with eyes that dilate to light and emotion using a novel gelatine artificial muscle trained on human pupillary data, and Euclid, a social robot with automatic speech recognition, computer vision, generative AI, and skin sensors designed for older adult care. Carl's robots combine mechanical realism with embodied AI: pupils expand or shrink based on facial expression sentiment analysis and ambient light, mimicking human autonomic responses. His work has been featured in The Guardian, BBC, and the World Economic Forum, and he consults for UK Government and businesses on humanoid robot deployment. Carl holds a PhD on the Multimodal Turing Test for Realistic Humanoid Robots with Embodied AI from Staffordshire University (2020), and is currently conducting feasibility studies deploying humanoid robots in mental health wards. His philosophy: the human face is the most natural interface for communication—by replicating it, we increase accessibility and human connection.

Darrell Etherington is Head of Network Development at OMERS Ventures, where he builds strategic relationships across the venture ecosystem, and founder of The Angle, an independent newsletter exploring technology, startups, and the innovation economy. Previously, Darrell spent over a decade at TechCrunch, rising from Writer (2012) to Managing Editor (2022–2024), covering space, science, health tech, automotive, mobility, and AI—earning a reputation for insightful analysis of technological shifts and startup strategy. His TechCrunch tenure was punctuated by two industry stints: as PR Manager at Apple (2015–2016), leading product communications for Canada, and as Head of Communications at Shopify (2018–2019), directing global strategic communications campaigns. Darrell's journalism career began at GigaOM (TheAppleBlog Editor) and BetaKit (founding Senior Writer), establishing him as a trusted voice on consumer tech, enterprise AI, and developer tools. A graduate of the University of Windsor (English & Creative Writing), Darrell applies a storyteller's lens to technology, speaking internationally on AI implementation, communications strategy, and venture ecosystems—including at ITU's AI for Good Summit. Now based in Toronto, he offers advisory and consulting services to startups, venture funds, and tech companies on AI tooling, narrative development, media training, product/UX, and fundraising. Darrell also hosts Original Content, a podcast dissecting media, tech, and culture.

David Lahoz is an AI trainer and digital marketing consultant based in Barcelona, helping brands, creative agencies, and media platforms transform their digital strategy and adapt to an increasingly automated and intelligent ecosystem. With over 30 years of experience in advertising and marketing, he specializes in practical AI implementation for business productivity, focusing on low-cost tools and real-world applications rather than hype. David is developing Verix, a solution for documenting and certifying AI-generated content to comply with EU AI Act transparency requirements launching in early 2026. A LinkedIn Top Voice and publisher of the "IA Weekly" newsletter, he regularly appears in Spanish media discussing AI's practical impact on business.

Edouard Getaz is Founder and CEO of InsideRisk, the worldwide leader in experiential leadership development, having trained over 12,000 executives through immersive simulations of high-stakes crises. With 25+ years in live entertainment production—from music festivals and theatrical extravaganzas to multimedia events and TV—Edouard pioneered InsideRisk's hyper-immersive format based on real stories, where participants make tough decisions in extreme scenarios (e.g., 1988 Colombia hostage crisis). His programs, like UNBLINDED and Assault on the Summer Games, leverage neuroscience and behavioral economics for "cognitive breakthroughs," fostering trust-building leadership amid AI-driven complexity. Edouard innovated during COVID by pivoting to online and Live2 hybrid formats (live stream + local moderators), enabling global reach from Shanghai to Riyadh while offsetting carbon footprints. Featured in Financial Times for crisis simulations that sharpen executive decisions, he collaborates with top firms on programs blending VR, role-playing, and debriefs for day-to-day applicability. A techno-humanist visionary traveling globally to track leadership trends, Edouard speaks on AI ethics, emotional intelligence, and sustainable L&D—recently announced as a speaker for AI Summit Barcelona. Brooklyn-based, he emphasizes rebounding through innovation, as InsideRisk grew post-pandemic via digital scalability.

Etienne Dilocker is Co-Founder and CTO of Weaviate, the open-source AI-native vector database powering semantic search, RAG (Retrieval-Augmented Generation), and agentic AI applications for developers worldwide. In 2019, Etienne and co-founder Bob van Luijt recognized that modern AI—especially large language models—demanded an entirely new infrastructure layer, and built Weaviate to bridge the gap between unstructured data and intelligent applications. As CTO, Etienne leads development of Weaviate's HNSW-based vector search, hybrid retrieval, multi-tenancy, and distributed architecture, optimizing performance from billion-scale e-commerce product catalogs to partitioned email RAG systems serving millions of inboxes. A veteran software engineer with over 15 years of experience in cloud-native, high-performance systems, Etienne specializes in Golang, database development, and SRE-driven observability, previously working as a freelance architect and tech lead across retail, finance, and media. He contributed to the widely-used ANN Benchmarks project, integrating and tuning Weaviate's approximate nearest neighbor implementation with hands-on parameter optimization. Based in Mannheim, Germany, Etienne also runs Dilocker Software Engineering, bringing startup leadership and deep systems expertise to every layer of Weaviate—from Kubernetes operators to query optimization. His vision: transform AI from model-centric MLOps to developer-first AI Engineering, where every engineer can build stateful, memory-powered intelligent applications.

Ferdi Alici is a visionary new media artist and founder of Ouchhh Studio, a global creative powerhouse redefining the intersection of art, science, and artificial intelligence for over 15 years. Born in 1981 in Izmir, Turkey, Ferdi co-founded Ouchhh in 2011 with a radical philosophy: "Data as paint, algorithm as brush". Under his creative direction, Ouchhh—working alongside co-director Eylul Alici and a multidisciplinary team of AI coders, data scientists, architects, and media artists—has produced over 75 monumental public art projects across six continents for institutions including NASA, CERN, Google, Ars Electronica, and brands like Ferrari F1, Mercedes, Nike, and Bulgari. Ferdi's landmark works include the world's first AI Maze Data Sculpture in Taipei, AI data murals on the Burj Khalifa using real-time climate data, collaborations with Paramount Pictures (Mission Impossible), and the "Human Cell Atlas / Neuroorganism" AI data painting—the first AI art sent into space aboard SpaceX's lunar mission in February 2024, landing on the Moon and selected at Cannes Film Festival. Ouchhh has won Red Dot Best of the Best, Ars Electronica Prix, German Design Award, and Muse Creative Awards. Ferdi's question: "What does it mean to be an artist in the 21st century with AI and technology?"—answered through infinite collaboration between humans and algorithms.

Gerald Mullally is CEO of Oxford Quantum Circuits (OQC), Europe's leading quantum computing company, driving scalable quantum hardware for real-world AI, finance, and defense applications. Appointed permanent CEO in July 2025 after 14 months interim, Gerald spearheaded the launch of the world's first Quantum-AI Data Centre with NVIDIA and Digital Realty—systems deployed in London, Tokyo, New York, and Spain, featuring OQC's fastest-benchmarked architecture for low-latency compute. Under his leadership, OQC secured Series B funding from Chevron and Sumitomo Mitsui, expanded to the US (NYC's first quantum computer for Wall Street), and built the UK's first quantum error correction testbed. Ex-Director at UK Prime Minister’s Office & Cabinet Office (nearly a decade), Gerald scaled global gov-to-gov digital/data ops across 50+ countries in EMEA/APAC/Americas. With 15+ years at Accenture/PwC, he delivered strategy/tech for life sciences, finance, logistics, energy, and defense. MSc Economics/Public Policy (LSE), Gerald keynotes on quantum-AI synergy (e.g., J.P. Morgan Tech Stars: 15% fraud reduction case; NVIDIA spotlight: "OQC = next NVIDIA")—predicting 2028 milestone for million-operation error-free runs and energy-efficient supercomputing (35kW vs. 10-14MW). Vision: Quantum powers AI via synthetic data/ML acceleration.

Joan Salvatella is Co-Founder and CTO of Bookline.ai, a Barcelona-based Conversational AI leader serving over 1,000 companies across 9 countries in hospitality, travel, healthcare, and retail. Since founding Bookline in 2018, Joan has built a 40+ person team and scaled the company to $1.5 million ARR, automating customer service through advanced phone systems that ensure no call goes unanswered. His platform integrates with all major restaurant reservation software in Spain, positioning Bookline as the go-to solution for AI-powered phone automation. Before launching Bookline, Joan was an Artificial Intelligence Consultant at Accenture España, where he led teams building chatbots for robotic interfaces (Jibo, Nao, Pepper) and spearheaded digital transformation of IBEX35 call centers using voice bots. He holds expertise in Dialogflow, Rasa, Microsoft Bot Framework, and cloud platforms (Google Cloud, AWS, Azure). Joan serves as a certified startup mentor for ACCIÓ, the Catalan government agency supporting enterprise competitiveness, and lectured on Strategic Business Analytics at EAE Business School. He holds an MSc in Computer Engineering from Universitat Politècnica de Catalunya.

Dra. Jordina Torrents Barrena is a globally recognized AI researcher and senior leader at HP, where she spearheads innovation in generative AI, edge deployment, and computer vision for Large Format Printing. She holds a PhD in deep learning-based segmentation for fetal surgery from Universitat Pompeu Fabra, where she developed computational tools for surgical planning and navigation in Twin-to-Twin Transfusion Syndrome. With over 50 scientific publications and multiple patents, Jordina bridges academic excellence with real-world industrial impact. She has been awarded the Google Women Techmakers scholarship (2017), McKinsey's Next Generation Women Leaders (2020), and the Ada Byron Award for Young Technologists (2021). Born in Constantí (1991), she currently teaches at the Universitat Oberta de Catalunya and is shaping the future where intelligent systems empower both machines and people.

Limor Schweitzer is a serial technology entrepreneur pioneering autonomous robotics for enterprise, currently Founder & CTO of MOV.AI and Founder of TUGBOT. MOV.AI, a VC-backed robotics software company founded in 2016, developed a universal operating system for Autonomous Mobile Robots (AMRs)—"the Android for robots"—built on ROS with industrial-grade fleet management, dev-ops, and scalability from 1 to 1,000 heterogeneous robots deployed in warehouses and facilities worldwide. TUGBOT, spun off from RoboSavvy in 2021, manufactures intelligent AMRs for industrial cart intralogistics, optimizing workflows and productivity in facilities of all sizes. Before robotics, Limor co-founded XACCT Technologies (sold to Amdocs 2004), where he pioneered real-time billing mediation technology for telecom networks, and Xpert, an early UNIX consulting firm that raised $17M and was acquired by Bezeq. He also co-founded ActuatedCharacter, an EU-funded project researching biologically inspired running robots, and consulted for IMAX on in-theater gaming. With a background in Physics from Tel Aviv University, Limor's philosophy is open-source meets enterprise-grade: building tools that make robotics accessible, collaborative, and transformative.

Luc Julia is a world-renowned AI expert and Chief Scientific Officer at Renault Group, where he drives innovation in autonomous vehicles and artificial intelligence. Best known as the co-creator of Siri, he filed the original patents in 1997 and developed the pioneering voice assistant at Apple. His distinguished career includes CTO at Samsung Electronics, Chief Technologist at HP, and founding the Computer Human Interaction Center at SRI International. Author of the bestselling "Artificial Intelligence Does Not Exist," Julia holds dozens of patents in human-machine interaction.

Maanas Mediratta is CEO and Co-Founder of Bridged Media, an AI Agent platform empowering media companies and event organizers to achieve measurable ROI through bespoke Small Language Models (SLMs) tailored for high-impact content funnels. Since launching Bridged in Barcelona in September 2022 (backed by Techstars '22), Maanas has led 2,000+ AI experiments across global publishers—from those serving 500 million monthly users to niche audiences of 50,000—delivering 300% ROI within 3-6 months and 3x engagement uplifts while keeping editorial control and human judgment at the center. Named CEO of the Year 2025, Maanas has scaled Bridged to break-even multiple times through disciplined innovation cycles that prioritize real-world outcomes over hype. His platform uses AI to identify trigger points in user journeys, enabling a sports publisher to increase email collection rates 10x by personalizing offers and eliminating guesswork. Before Bridged, Maanas founded NITL App (2020-2022), a news platform using machine learning to surface contextual social and environmental actions for readers. He began his career as Senior Analyst at Goldman Sachs (2013-2015), where he designed algorithms for 7 products serving 1,000+ users, led a $12M regulatory risk mitigation project achieving 85% risk reduction, and revolutionized storage systems cutting allocation time from 3 days to 2 hours. Maanas also founded CabAmigo, India's first cab-sharing application, acquired by Ola Cabs in 2016 after gaining 50,000+ users. A graduate of IIT, Maanas is fluent in English, Hindi, and Spanish, and serves as a thought leader on AI adoption in media and event tech.

Mahe Bayireddi is Co-Founder and CEO of Phenom, the global HR technology unicorn pioneering Talent Experience Management (TXM) for over 500 enterprises worldwide. Founded in 2011 with a mission to help one billion people find the right job, Phenom's AI-powered platform connects candidates, recruiters, employees, and managers across the entire talent lifecycle—from career sites and chatbots to internal mobility, diversity programs, and analytics. Under Mahe's leadership, Phenom grew from mobile recruiting to a category-defining TXM platform serving companies like PepsiCo, Unilever, and IBM, earning him the 2021 EY Entrepreneur of the Year Award and recognition as "Most Admired CEO" by the Philadelphia Business Journal. An immigrant from India who arrived in his early 20s, Mahe holds a B.E. and M.S. in Computer Science and previously co-founded SnipSnap, BijaHealth, and BHSP Nexus. His philosophy: AI doesn't replace recruiters — it humanizes talent experiences, automates tedious tasks, and transforms HR from cost center to revenue generator, helping companies hire faster, develop better, and retain longer

Olivier Legris is Co-Founder of Alter (AlterHQ.com), the fastest native macOS AI assistant built in Swift that unlocks AI power across every Mac application. Launched in January 2025 from London, Alter delivers up to 3,000 tokens/second — 17x faster than competitors — and streamlines workflows through intelligent context understanding, advanced prompt libraries, and invisible background actions that automate complex tasks without requiring conversation windows. Alter supports all major LLM models via API and enables local use through Ollama or LM Studio server, prioritizing user privacy and flexibility over corporate-controlled solutions. Before founding Alter, Olivier built Clauders.com, a community platform for Claude Code enthusiasts, and served as Strategy Director at StadionUK, developing voice applications including a Google Home app for Paris Saint-Germain. Based between London and Paris, Olivier is a regular speaker at AI events including Voice AI Space Paris 2025 and organizes Claude Code community gatherings bringing together 100+ developers. He holds expertise in UX, product strategy, and AI-powered productivity, with prior experience at The VERY Food Company.

Oscar Lepoeter is an AI Fellow at Herprogrammeer De Overheid and Co-Founder of Manava, where he advises organizations on learning, development, and AI literacy. A lecturer in digital literacy at Windesheim University, Oscar studies the impact of digital technology on children's development and champions critical thinking about AI in education. He is a contributor to the Netherlands' National AI Delta Plan, a major initiative to drive widespread AI adoption and literacy across Dutch society. A self-described generalist, Oscar holds degrees in Cultural History, Biomedical Engineering, and Education from institutions including Utrecht University, Eindhoven University of Technology, and UCL Institute of Education. He is a recognized voice in AI education discourse, regularly publishing research-driven insights on prompt engineering, AI pedagogy, and digital literacy to his 18,000+ newsletter subscribers.

Pedro Cuenca is a Machine Learning Engineer at Hugging Face, where he drives open-source innovation in multimodal AI, vision-language models, and developer tooling. He is a core contributor to the Hugging Face ecosystem with over 1,700 GitHub contributions across transformers, blog posts, Hugging Face.js, and diffusion workflows, and leads projects like FineVision – the largest open vision-language dataset with 17.3 million images. Pedro co-founded LateNiteSoft, creator of Camera+, a top photography app on iOS. Based in Spain, he holds certifications in Natural Language Understanding from Stanford and Machine Learning from the University of Washington. An influential voice in the AI community, Pedro shares cutting-edge insights on LLMs, reasoning models, and multimodal systems with 6,500+ followers on X and frequently speaks at events including Freepik's AI innovation series.

Pedro Romera leads the AI unit at Minari Tech, a Barcelona-based SAP cloud solutions provider, driving AI product development and business strategy. With 25 years spanning analytics, big data, and AI, Pedro began at CGI and CGNI consulting for Vodafone and Telefónica, then led pre-sales at Teradata Iberia before joining AWS in 2016 when the Spain team was just 30 people. At AWS, he served as Solutions Architect for Iberia, then joined EMEA Business Development for Analytics & AI, supporting Nordics, Benelux, Italy, and Iberia while delivering 300+ customer engagements and speaking at AWS Summits. His approach combines high-level AI topics with real customer success stories and measurable business outcomes. After AWS, Pedro led AI sales for a Valencia-based healthtech startup serving U.S. doctors, then joined Orange Business managing both production and pre-sales for analytics and AI. He holds AWS and AI certifications and specializes in translating business needs into AI architectures.

Piotr Godzinski is Director of Partnerships EMEA at Techstars, where he empowers startup ecosystems across Europe and the Middle East by connecting founders with accelerator programs, government partnerships, and strategic resources. A serial entrepreneur with 15+ years of building ventures, Piotr co-founded and exited Porowneo.pl, a Polish insurance aggregator that operated for over a decade, and co-founded Lizza, a Y Combinator-backed (W22) social eCommerce platform enabling anyone in Latin America to start a business with zero upfront investment. He also co-founded Finnu, which provided virtual asset-backed lending in Mexico. As a Techstars mentor and former Y Combinator alum, Piotr bridges founders, investors, and local ecosystem enablers with empathy and strategy. He holds a Master's degree in Entrepreneurship from Université Paris Dauphine-PSL and is multilingual in English, French, Polish, and Spanish. A sought-after voice on startup ecosystems, Piotr speaks at major events including Sarajevo Slush'D and serves as a judge for EU-Startups Pitch Competition.

Dr. Raul Villamarin Rodriguez is Vice President at Woxsen University in India and a globally recognized Cognitive Technologist who bridges cognitive science with artificial intelligence to design transformative human-centric systems. His pioneering research has yielded multiple patented innovations including the Unified Healthcare Intelligence System (UHIS) deployed across 47 healthcare institutions, the Intelligent Air Traffic Management System (IAMS) enabling 31% higher airspace capacity, and the Neural Personalized Academic Classification Engine (N-PACE) serving 1.2 million students across 340+ institutions. A registered expert at the European Commission and UNESCO, Dr. Rodriguez serves on the Editorial Board of World Summit AI and advises startups including PetThinQ Inc and SpaceBasic Inc. He has authored over 20 books, published 70+ peer-reviewed articles, and is a sought-after keynote speaker at conferences including Web Summit, LEAP, and AI Summit. His expertise spans quantum AI, multi-agent systems, computer vision, and behavioral engineering.

Robert Brunner is founder and partner of Ammunition, the San Francisco design studio behind iconic products for Adobe, Polaroid, and Square, honored with the Smithsonian's 2016 National Design Award. He co-launched Beats by Dre in 2008 with Jimmy Iovine and Dr. Dre, designing every headphone and speaker in the brand's $3 billion acquisition by Apple in 2014—including Beats Studio, Solo, Powerbeats, and the Pill speaker. Before Ammunition, Robert was Director of Industrial Design at Apple (1989–1996), where he built Apple IDg, the pioneering in-house design group, led development of the PowerBook, and hired Jonathan Ive three times. He co-founded Lunar Design in 1981 after graduating from San Jose State and later became partner at Pentagram's San Francisco office. Robert's philosophy: great design doesn't just work—it inspires, empowers, and transforms culture, challenging leaders to reject "good enough" and take creative risks that generate billions.