Biography
David Lahoz is an AI trainer and digital marketing consultant based in Barcelona, helping brands, creative agencies, and media platforms transform their digital strategy and adapt to an increasingly automated and intelligent ecosystem. With over 30 years of experience in advertising and marketing, he specializes in practical AI implementation for business productivity, focusing on low-cost tools and real-world applications rather than hype. David is developing Verix, a solution for documenting and certifying AI-generated content to comply with EU AI Act transparency requirements launching in early 2026. A LinkedIn Top Voice and publisher of the "IA Weekly" newsletter, he regularly appears in Spanish media discussing AI's practical impact on business.